Prove comms
moved something.
Analytics show what landed — opens, clicks, reactions, and how you compare to organizations like yours. Share the report. Show the work.
Full-picture analytics
Open rates, click rates, and link clicks on every send — plus your own performance trend across the whole series over time.
- →Open rates and click rates on every edition
- →See exactly which links got clicked
- →Track your performance trend across your whole series
Audience segmentation
Split your audience by department, location, or any custom label. See how each segment engages side-by-side. Target your next update based on what the data shows.
- →Split by department, location, or custom label
- →Compare engagement across segments side-by-side
- →Target your next update based on what the data shows
Competitive benchmarks
How do your open rates compare to organizations like yours? Axios HQ benchmarks your performance against a peer set — so you know if 72% is good or great.
- →Benchmark against organizations like yours
- →Know if 72% is good or great in your industry
- →Track improvement over time against peer set
Polling and feedback
Embed a pulse question directly in your update. Ask your audience what they think, what they need, or whether the message landed. Responses come back in the same dashboard as your open rates.
- →Embed pulse polls directly in any update
- →Anonymous or tracked audience feedback
- →Responses in the same dashboard as your open rates
See the analytics in action.
Segment-level data, benchmarks, and shareable reports. Book a meeting to see how.
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