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Customize your internal comms' look and feel
HQ gives you both guardrails and freedom. Its format is proven to boost engagement. Your colors, logo, and email-safe font make it uniquely you.
Flexible formatting, intentional design
Every element of an Axios HQ update is designed to keep your readers focused. From its single-column format to the line breaks between cards, we'll take the guesswork out of what will work. All you have to think about is what goes in it.
Primary, secondary, and background colors
If there's a hex code for it, HQ can do it. Choose the accent color that aligns with your brand, add it to HQ, and the flourishes in your internal communications will deliver the pop of color your readers know you for.
Premium feature: Define more primary and secondary colors to decorate and elevate your internal communications. Set your newsletter color — using any hex code — and up to two others to customize the colors you can add to your text and what the background of your communication is.
Custom font and three pre-set sizes
Premium feature: Expand beyond Axios HQ's pre-loaded library of web safe fonts. Define and designate the brand fonts your organizations has installed and uniquely uses — and choose from a series of pre-formatted font sizes and sub-headers to amplify your information hierarchy.
Card headers and buttons
Premium feature: Tailor each card you include in your communications. Use a headline to let readers know what's ahead — or opt for a banner image boost visual flair and definition. Stylized buttons draw even more attention to the CTAs that matter to you.
Photo layouts
Premium feature: Grids give you even more flexibility in how you arrange and display images in your internal communications. As always, you can still use a full-width image at the top or in the body of your cards, as well as shrink or left, center, right align them.
Remove HQ logos and add custom footers
Premium feature: Simplify and customize your HQ templates. You can remove HQ logos, define, design, and add a custom footer — and lead your audience to the legalese or social links you care about most.
Make your message stand out
HQ helps you pull readers in, makes key details stand out, and lets your readers have moments of rest.
Clear
Compact
Creative
“Our newsletters don't look exactly like an Axios news email might. Happy Money is quirky, and we let that brand personality come through in our voice and visuals. I get the power of Axios HQ but can still make it fit our brand.”
How Happy Money earns 73% open rates on its weekly updates
Their fully distributed workforce needed a regular cadence of communication from the CEO and other leaders to stay connected and energized.
Read their case study