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Board of Directors Update

We presented on our progress toward our go-to-market plan in our most recent Board of Directors meeting, Wednesday, including strong product sales over the last quarter within the scope of our beta test, which will allow increased investment in key early growth opportunities across tech and marketing. Plus, with three new manufacturing deals close to closing, Ava’s team is proving their revamped sales pitch was the right move, which sets us up to light our sales pipeline on fire! She got great reactions in the room from the Board.

Back to growth opportunities, we’re updating the second-half roadmap with big investments in the tech team, particularly on the machine learning squad, marketing, to support Ava’s team as they work to capitalize on the early success we’ve seen with the new pitch noted above, and in some exciting new collaborations with firms doing work where we don’t have internal capacity but do have a strategic need to fold missing capabilities into our operations and offering.

This is really exciting stuff, and it’s not only Ava’s team that deserves major credit. We’re seeing historically high sales volumes, and that’s a testament to the whole company. Take a bow, everyone. We were able to “wow” the Board with a report including a 12 percent jump in revenue over the last quarter, which puts us an extraordinary 90 percent of the way to our overall goal for the second half. And that doesn’t include those three pending manufacturing deals. More on those in next week’s update, once we “seal the deal.”

If you haven’t taken time to review Ava’s new sales pitch, we encourage everyone to take a moment to do so. The new talking points went through a lot of pressure testing with focus groups and reflect our best case to date on why our solution is the best in the industry. The materials are available to everyone on the intranet, filed under GLOBAL >> SALES MATERIALS >> PITCH [NEW].

1 big thing: We wowed our Board

We stunned the Board of Directors Wednesday with our 12% Q3 revenue jump, which puts us 90% to goal for H2.

Why it matters: Higher revenue than ever means we can invest in growth areas that will speed up our go-to-market plan by months.

How we did it: Testing, testing, testing. Our product speaks for itself, but it was Ava's new sales pitch — pressure tested over three weeks of focus groups — that got it into customers' hands.

What's next: We're closing in on two big manufacturing deals that should put us over the top for revenue goals — look out for more on those in our next update