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Retail internal communications that keep employees engaged
Good internal communications help staff collaborate more effectively and keep customers happy. Axios HQ's AI-powered newsletter software helps you get it right.
Right now, retail workers are uninspired
Frontline retail workers are your first — and often only — chance to win customers. But a growing majority of the workforce feels unmotivated by senior leaders. That's lining up with some of the highest attrition rates the industry has ever seen.
And with the fast pace of any retail space — corporate or frontline — and the limited time folks have to check phones, email, or other channels, the pressure for communications to hit at the right time and resonate is high.
Retail communication challenges
Gaps in the consistency, quality, and efficacy of internal communications are making your workers search for stronger employers. Data from McKinsey shows...
63
%
of retail managers are thinking of quitting their jobs
49
%
of all frontline retail staff want to leave their jobs
27
%
of retail workers want to find more meaning in work
Axios HQ helps re-engage your retail employees
People don't just buy products. They pick and purchase from brands they trust. Your employees are your built-in and most visible brand advocates — if you keep them informed and engaged. Axios HQ is proven to help...
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Increase employee engagement. Our communication methodology is shown to boost engagement, trust, and transparency with readers.
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Empower good work. Good communication leads to good decision making. Give your employees the context they need to do great work — in a scannable format they're actually willing to read.
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Strengthen your reputation. When teams feel respected and informed, they become awesome brand advocates internally and externally.
Axios HQ strengthens retail communications
Our AI-powered newsletter software gives you the tools you need to keep your retail staff informed and engaged.
What our customers are saying
Axios HQ's easy-to-use internal communications platform enables businesses of all sizes to improve reader engagement and drive growth.
"There’s a ceremony to it. Our HQ update is a chance for the management team to go on the record, simplify our news, and reiterate what it means. It’s a way to communicate efficiently, to let people digest it asynchronously — which is a big deal — and to measure whether it's getting traction."
How Trade Coffee keeps its hybrid workforce in sync
Their young management team needed discipline to help them distill what the company was doing and why in a format anyone could access.
Read their case study
“Our Axios HQ update did not become just an email elsewhere. It took on its own narrative arc and style of writing — Smart Brevity. That's really shaped our cadence and the structure.”
How Headfirst earns 90% open rates on staff communications
Its leaders use Axios HQ to better integrate staff and make all-hands communication more cohesive.
Read their case study
"Axios HQ is our solution for disjointed communications — there was too much getting shared, and staff was struggling to see, ‘What's really important?’ Axios gives you the perfect format. Smart Brevity makes it feel modern and crisp."
How LRN communicated a corporate rebrand
When LRN absorbed the No. 2 company in its market space, its leaders needed a single staff-wide touchpoint to consolidate the company’s most important news.
Read their case study