Why Smart Brevity works
Why Smart Brevity works
It starts with data. We spent years digging into data, science and consumer trends and saw most folks are:
- Overwhelmed — checking messages 70-400x a day.
- Under-informed — missing critical context.
- Tight on time — reading for 26 seconds, on average.
Then we built a tool to fix that. Axios HQ teaches you how to write in Smart Brevity, so you can make vital updates easier to understand and deliver them right to readers' inboxes.
Where Smart Brevity works
Where Smart Brevity works
Smart Brevity is a flexible formula — and Axios HQ helps organizations apply it to any internal update, like:
- All-staff updates.
- Project-level progress.
- Sales and finance insights.
- Client and members comms.
It even has a library of examples that show you what other leading organizations send to their staff and stakeholders.
See Smart Brevity work
See Smart Brevity work
Whether you're writing 10 words or 10,000, there's a winning mix of white space, bolding and bullets that will make your update more engaging.
- Axios HQ does that work for you — with an intentional format to boost focus and AI-powered writing tips that make your updates easier to read and remember.
Most Smart Brevity updates — written in HQ — are 40% shorter with all the same substance.
