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Your definitive Smart Brevity book
The founders of two successful media startups — Axios and Politico — share their transformative formula for capturing attention, communicating clearly, and keeping colleagues, staff, and stakeholders informed.
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A communication format for modern readers
We talked with CEOs and leaders at the smallest of start-ups to the Fortune 500. They feel the same as you probably do — buried in unread emails, unseen Slacks, or meandering updates too long or too boring to bother.
Smart Brevity is based on brain science and can radically improve your — and your team's — performance. Think:
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40–50% shorter communications.
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All the same essential substance.
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Stronger alignment. Better outcomes.
We wrote the book — and built the software
If you want to use Smart Brevity at your organization, we have all the tools you need to bring it to life and put it to work.
Hundreds of organizations, associations, and institutions use Axios HQ — an email-based software that transforms your communications into Smart Brevity — and they've seen fast success in the response and engagement rates of their internal communications.
What executives are saying...
The Smart Brevity book took off with top business leaders
“Through history, the best leaders have often been the best communicators. Jim, Mike and Roy have created a roadmap for policymakers, business leaders and many others to radically rethink how to communicate in a clear, compelling way.”
“Smart Brevity is the Strunk & White of the digital age. If getting your message across matters to you, this is the way to do it.”
“Smart Brevity is a clever, concise book that will make you a sharper communicator and a better leader. This is essential reading for anyone looking to refine their messaging, boost their efficiency and create the best corporate culture for their company.”
Modern leaders trust Smart Brevity
Hear Axios CEO Jim VandeHei tell the story that sparked Smart Brevity — the style that 600+ organizations trust to make their internal communications clearer and more effective.
