The best time to send an internal communication

You can have the most essential messages in the world, but if you don’t send them at a time when employees or stakeholders can read, absorb, and act on them, you’re stunting everyone’s potential — and costing the organization time, money, and productivity along the way.

• Why it matters: More than 70% of employees say they’d prefer leaders to send vital internal updates by email, so learning to optimize the way you use that channel can mean the difference between an informed and aligned workforce and one that frays.

To find the best time to send an internal communication, we analyzed the average open rates of 8.7 million email deliveries sent through Axios HQ between January 2022 and March 2023. We compiled our findings in a report that examines open rates through three lenses:

• Best overall send day
• Best overall send time
• Best send day and send time

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