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Sunday emails are the most likely to get read, says new research

Written by Press | Jul 30, 2023 4:00:00 AM

Published by Fast Company July 30, 2023

If you want to send an email to a work colleague and guarantee it’s going to be opened, your best bet might be to send it on Sunday afternoon, according to new research from Axios HQ, the communications software company that spun off of Axios.

  • It analyzed the performance of 8.7 million email deliveries sent through its platform and found that company emails sent from 3 to 6 p.m. on Sunday had the highest average open rate: 94%. (The next highest was Sunday from 6 to 9 p.m., with an open rate of 86%.)

Overall, Sunday and Monday were the best days to get your emails read by coworkers, with an average open rate of 54%. That dips down to 52% on Tuesdays and Wednesdays, then falls on Thursdays and Fridays (to 47% and 49% respectively), before hitting a low of 31% on Saturdays.

  • In general, open rates were also much higher from 3 to 6 a.m. during the workweek (70%) than they were in the afternoon and evening. 

The bottom line: Axios HQ suggests that Sundays are a good time to correspond, in part, because you don’t have as much competition in someone’s inbox. 

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