'Smart Brevity: The Art of Saying More with Less'

Published by Renegade Marketing on October 28, 2024

In today’s attention-starved business environment, the ability to communicate clearly and concisely can make or break a CMO’s success.

Roy Schwartz, co-founder of Axios and Axios HQ and co-author of Smart Brevity, joined a CMO Huddles Career Huddle to share powerful insights into transforming corporate communication. His techniques, once used to revolutionize digital news delivery at Axios, are now helping marketing leaders cut through the noise and drive meaningful engagement.

Schwartz highlighted the importance of audience-first thinking, the surprising power of personality in corporate communications, and how smart brevity directly connects to pipeline and revenue. His practical strategies, drawn from years of media innovation, provide a roadmap for CMOs to create more impactful communications and lead with clarity.

To help marketing leaders master smart brevity, Schwartz outlined seven essential principles.

Read the full article on Renegade Marketing →