How to make your intranet a destination

Published by Ragan on April 15, 2024

A company’s intranet doesn’t need to be an afterthought. Sure, it’s a place where HR can put announcements about upcoming days off and post documents that outline company policies. But your intranet doesn’t need to be a snoozefest of paperwork — with the right amount of influence from communicators, it can also serve as a place where employees can go to learn and connect on a deeper personal level.

There’s a balance of factors that you should consider to make your intranet really sing. When those right notes are hit, it can become a useful and frequented resource that’s also a culture builder.

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Creating your intranet as a destination is great, but to some, it’s not the only way forward in connecting with employees. Tristyn Hassani, head of internal communications at Axios HQ, cited an Axios study that reported 14% of surveyed employees preferred intranet as a preferred method of communication.

“Intranets definitely play a role in your internal comms strategy,” she said. “But you don’t want to design everything around the intranet — you need to have a more holistic strategy.”

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