Axios has made $1M in revenue from its eight-month-old software licensing business

Published by Digiday October 14, 2021

"Axios has spun up a seven-figure software licensing business in less than a year.

In February, Axios launched Axios HQ, its software-as-a-service business that is designed to teach companies how to write it its trademarked editorial style of “Smart Brevity” for internal communications.

• After just eight months, HQ has earned over $1 million in software licensing, which starts at $10,000 for an annual contract, and is projected to hit $1.5 million by the end of the year, according to Axios HQ’s general manager Jordan Zaslav.
• The business made an additional $2 million from its professional services offerings, which provides clients with white-glove management training in “Smart Brevity.”
• To date, 30 clients have paid for these services in addition to the software licensing, some paying upwards of six figures for an annual contract.

“I view this as, ‘Can we be a Bloomberg? Can we have a terminal business and a news business?’ In our case, we would have this communication business and a news business,” said Roy Schwartz, Axios’s co-founder and president.

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