Workday CCO: 5 ways to improve your comms strategy for 2025

Comms can be one of the most complex strategies in any organization. The smartest leaders take stock at least twice a year — and sharpen how it can do even more in the months ahead.

• Why it matters: Comms is now a driver of org-wide growth. As the lines between strategy, comms, advocacy, leadership, marketing, PR and more continue to merge, leaders will need an even more critical eye to define what’s working and how to support it.

Watch Workday Chief Communications Officer Gina Sheibley join Axios HQ Chief Operating Officer Jordan Zaslav for a conversation on how to: 

• Assess your multi-channel comms strategy before diving into 2025 planning 
• Use the next quarter to refine or reset strategy — internally and externally
• Prepare your organization for what’s to come in the quarter and year ahead