Associations and HQ: How to focus and engage members

Members rely on associations to be the source of consequential industry knowledge. But those same members are inundated and to make a message stick, associations need to meet members where they are.

Hear strategies for member and community communications from Elizabeth Harley Peters of the MLS Players Association — and the tools association leaders use to streamline their processes and build stronger connections. We cover how to:

• Distill complex issues and the latest news to the members who need it now.
• Reach time-strapped multinational audiences and deliver audience-first comms.
• Build engaging comms to foster community and expand reach.