A look inside: How Domtar modernized its comms strategy

In 2021, Domtar, a legacy paper manufacturer, was looking for a better way to share business and operational updates with its employees in offices, mills, and distribution centers across North America.

• What happened next: Domtar leveraged Axios HQ to build, send, and measure a spread of all-staff and regional-specific communications.

On October 26, join Domtar's Digital Communications Manager, Lauren Hultz, and Axios HQ’s Victoria Blair for a look at how Domtar reimagined their communications and built an org-wide strategy that is:

• Modern: To reimagine the 175-year-old company’s communications through an acquisition.
• Scalable: A framework flexible enough to meet the needs of corporate employees and teams at regional mills across North America.
• Measurable: For org-wide insights their nimble team could leverage.

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